Dev Patnaik, author of Wired to Care, shared his innovative ideas on how
grantmakers can build empathy for the communities they serve, bring
stakeholders into the center of their work and shape more effective
A few years ago, my publisher asked me to write a book
about innovation. They’d read some of the articles I’ve written on the
subject over the years, and they wanted more. And although I was
flattered, I had to tell them no. The world didn’t need another book on
innovation — there are too many as it is. I instead made them a
counter-offer: Maybe what the world needed was a book about empathy.
At Jump Associates, my colleagues and I have had the chance to
collaborate with some of the world’s most amazing companies. And if
there’s one thing that we’ve learned in all that time, it’s that
companies prosper when they’re able to create widespread empathy for the
world around them. That’s why I ended up writing Wired to Care, which
shows how great companies around the world, from Nike to IBM, benefit
from building a culture of widespread empathy for the people they
Dialogue session with Jurriaan Kamp of Ode Magazine, Dev Patnaik of
Jump Associates, John Marshall Roberts, and Dacher Keltner of UC
Berekeley Greater Good Science Center, on better understanding the
human condition including desires, kindness, empathy and more. This
conversation dives into what makes us tick and how we might innovate
our brands and campaigns in ways that can connect deeper to the human
spirit, help create needed behavior change and lend themselves to
stronger brand loyalty.
Wired to Care asserts companies prosper when
they reach outside of themselves
Target, Nike, Virgin, etc are special
because they have more empathy
Nike has culture of sports
Creating widespread empathy -
We're born with empathy
Companies beat the empathy out of people
focus on rational and fact based
just business not personal
business is not bullet points it's in the
world, homes, stores, etc,
How can you do it?
1. get outside
talk to people who buy your services
you will spot opportunities
2. bring outside world back in
Harley Davidson as example
3. make it a habit. ongoing conversation
stay in touch with customers
Empathy gives employees reason to come to
work each day
2010-06-24 - Reframing Your
Worldview (video and
"How do businesses create new markets?
Dev Patnaik: Creating new markets comes from seeing the world through
new eyes. It’s about having a fundamentally different perspective on the
way the world works."
Q: You believe empathy is most importance element in
business success, why?
A: Why are companies successful, we find it's companies
that have empathy.
it's getting to understand in others, i.e. like Nike
gut sense, versus power point
Q: Why are companies disconnecting?
A: Over indexed, over fact based
we all have empathy, companies beat it out of us.
check half your brain (emotions) at the door
Q: What can you teach companies? What can they do to
A: Little things, experiential things
example of Harley Davidson - they stay connected to
Q: Teaching - more connected - how exercise empathy
A: Get out in the world
Moccasin project - walk in someone else's eyes
Dev studied person in wheel chair -by putting himself in
story of the experience
exercise in your class?
A: hand out Playdough - create tool for your eating
Q: Neurology and mirror neurons?
A: It's a cool thing. story of the studies
can get better at doing things just by watching -
Q: Reciprocal altruism
A: When you have empathy for others - how you treat
them directly effects you
also called, golden rule
2009-08-07 - Video: Workplace
Empathy: Rewiring Your Company's Care Factor Question: What is workplace empathy?
Dev Patnaik: Every single one of us understands what empathy is on a
personal level, and that’s because we are blessed with the ability to
connect with other people, right? We’re born with this biological power
to connect with other folks, to step outside of ourselves and walk in
someone else’s shoes, to intuitively get where the person is coming from
and get their feelings and their point of view.
2009-01-20 -Authors@Google: Dev Patnaik
Dev Patnaik visits Google's Mountain View, CA headquarters to discuss
his book "Wired to Care: How Companies Prosper When They Create
Widespread Empathy." This event took place ...
"Recent history has seen the rise of innovation as a key mandate for
driving top-line growth in business across multiple sectors. But as
organizations have devoted increasing resources and attention to
innovation, a critical issue has been ignored in the process. How can
you create new value if your company doesn't have a gut sense for what
people outside its walls actually value? The challenge facing business
today isn't a lack of innovation, it's lack of empathy."